This screen-agnostic approach enables us to leverage cross-mobility of viewers across platforms and helps create the fandom that Bigg Boss Kannada thrives on.” stated Ravish Kumar, Head- Regional Entertainment (Kannada & Marathi Clusters), Viacom18.
“With marquee properties like Bigg Boss Kannada we create more than entertainment we create an experience that cuts through traditional television viewing and new age digital interactivity and consumption.
This season will witness 17 celebrities from various walks of life locked down in the Bigg Boss house for 100 days and will go through a gamut of emotions and drama. This season is presented by Active Wheel and powered by Freedom Refined Sunflower Oil and Lifebuoy with Special Partners Nippon Paint Atom Fibra, Fortune Chakki Fresh Atta and Levista Instant Coffee and Associate Sponsor Haier. Bigg Boss Kannada fans will also get unlimited access with 24-hour live feeds, an opportunity to watch the show ahead of television on Voot Select and anytime on Voot. Hosted by Kiccha Sudeep, Bigg Boss Kannada Season 8 will premiere on Colors Kannada at 6 pm on Sunday, February 28, with subsequent episodes airing daily at 9.30 pm. Colors Kannada is all set to launch the eighth season of Bigg Boss Kannada.
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